Partner with AAB 
FOR BRAND OWNERS
A dedicated B2B route for manufacturers and brand owners looking for distribution, wholesale representation and market development in AAB’s operating markets.
DISTRIBUTE WITH AAB
Every brand goes through the same structured review — not a generic enquiry inbox.
Brand, products, current markets, pricing and proof of demand.
Identify where the proposition can sit within UK or UAE retail and wholesale.
Distribution scope, stock model, positioning and account strategy.
Import coordination, warehousing, fulfilment and stock readiness as applicable.
Wholesale and retail development around the selected channels.
Replenishment, trade activity and continued commercial growth.
BRAND PARTNER PORTAL
Submit your details and portfolio directly by email — a member of the AAB team will follow up on distribution fit.
PARTNER FIT
AAB should not present itself as a generic submission inbox. The review process is designed around whether a brand has real evidence of demand and a credible route into the target market.
PARTNERSHIP WORKFLOW
Every brand should move through a consistent commercial assessment before any distribution commitment is made.
Brand, category, markets, portfolio and commercial information.
Market fit, channel opportunity, pricing and operational requirements.
Agree launch route, initial channels, stock model and responsibilities.
Move from onboarding into stock, sales, retail and replenishment.
COMMON QUESTIONS
Keep the first conversation commercial and useful.
AAB can review both established and emerging brands, but the submission should demonstrate clear product-market fit, commercial readiness and a credible reason the target market is the next step.
Yes. You can apply for UK, UAE or both as target markets. The commercial route may still differ between the two markets.
AAB can coordinate market-entry and compliance requirements within its verified service scope. Specific authorities and services will be published once the operating details are confirmed.
DISTRIBUTION READINESS
This is an enterprise qualification process. It shows what AAB needs to understand before a meaningful distribution conversation can start.
Is the category, price point and proposition suitable for the target market?
What does current retail, wholesale or consumer demand already demonstrate?
Are pricing, margin, MOQs and supply terms compatible with the intended channels?
Can inventory, documentation and production support a structured launch?
Is the brand looking for UK, UAE or a phased dual-market route?
Does the opportunity make sense beyond the first shipment?
PREPARE YOUR SUBMISSION
The portal can later accept files directly once hosting/backend choices are confirmed. The information architecture is already prepared for a serious portfolio review.
Portfolio files, certificates and supporting documents can be sent by email alongside your submission.