Pick.
Allocate.
Orders are picked, checked and allocated against channel requirements before dispatch.
THE ROUTE TO MARKET
One operating
chain.
Each stage can be scoped to the brand, category and target market. Jurisdiction-specific regulatory services will be detailed once confirmed.
01
Assessment
Portfolio and channel fit.
02
Positioning
Pricing and market route.
03
Import support
Coordination by product and market.
04
Stock
Warehousing and fulfilment.
05
Sell-in
Wholesale and retailer development.
06
Placement
Channel-specific execution.
07
Growth
Replenishment and trade support.
Pick.
Deliver.
Replenish.
Stock moves from warehouse to trade and retail, with replenishment keeping availability moving.
SERVICES
Commercial support
around the product.
These are the core service families AAB provides across distribution, wholesale and market development.
Wholesale DistributionTrade supply and account development.
Retail PlacementChannel targeting and retailer sell-in.
Warehousing & FulfilmentStock handling behind distribution activity.
Market DevelopmentPositioning products for a new market.
Trade PromotionsRetail and wholesale activation support.
Regulatory CoordinationMarket-specific support, with exact jurisdictions to be confirmed.
Have a brand ready
to travel?
Submit the portfolio for distribution review.
DISTRIBUTION SERVICES
More than moving
cartons.
AAB’s role is designed around the commercial life of a product: getting it ready for market, stocked, sold through and replenished.
01
Market assessment
Review product fit, price architecture, channel suitability and the route into the target market.
Pre-entry02
Import & compliance coordination
Coordinate the required import, documentation and category compliance workflow based on the product and destination market. Specific regulatory scope will be published once verified.
Market access03
Stock & fulfilment
Receive, hold and prepare inventory for wholesale, trade and retail fulfilment through the relevant AAB operating network.
Operations04
Wholesale & field sales
Build commercial distribution through trade relationships, account development and channel-specific sales activity.
Sell-in05
Retail placement
Position products into suitable retail environments and support the commercial requirements around listing and launch.
Retail06
Replenishment & growth
Maintain availability, support trade activity and use market feedback to develop the brand after initial launch.
Sell-throughROUTE TO MARKET
One chain.
Six disciplines.
The hand-offs matter. The distribution model is designed so each commercial stage feeds the next instead of operating as a disconnected service.
BrandPortfolio review & commercial fit
AccessImport, documentation & compliance coordination
StockInventory intake & warehousing
TradeWholesale & account development
RetailPlacement, launch & activation
RepeatReplenishment & market growth
CHANNEL COVERAGE
Built around how
FMCG is bought.
Channel strategy changes by category, price point and market. AAB’s distribution model is structured around different retail environments rather than one universal sales route.
High Street
Scaled retail environments where range architecture, availability and launch support matter.
Independent Retail
Local doors, specialist operators and regional accounts requiring responsive wholesale support.
Beauty & Personal Care
Category-led retail where product education, testers, presentation and repeat purchase are central.
Pharmacy
Personal-care and wellness-oriented environments where category suitability and compliance are essential.
Wholesale
Trade-led distribution supporting stockists, regional operators and multi-door customers.
E-commerce
Digital retail and marketplace channels where availability, pricing and brand consistency must remain aligned.
DISTRIBUTION CONTROL TOWER
One product.
Five hand-offs.
A credible distribution proposition is the quality of the hand-off between functions. Scroll through the operating chain below instead of taking a single word — “distribution” — on faith.
BrandCommercial fit
AccessImport route
StockAvailability
Sell-inTrade & retail
RepeatReplenishment
WHAT ENTERPRISE BUYERS SHOULD SEE
Proof before
promises.
These are the evidence layers brand owners should expect from a distribution partner before committing.
01
Territory
Verified operating markets and any additional cross-border coverage.
02
Capacity
Warehouse, fulfilment and monthly throughput data supplied by AAB.
03
Channels
Actual retailer types, trade routes and named accounts where disclosure is permitted.
04
Compliance
Specific regulatory and import services by jurisdiction, published only once confirmed.